The French are banning Twitter and Facebook from being said on TV.
In a controversial move the French government has said that it will enforce a law so that the words ‘Facebook’ and ‘Twitter’ will not be allowed to be spoken on the television or on the radio.
President Nicolas Sarkozy’s colleagues have agreed to uphold a 1992 decree which stipulates that commercial enterprises should not be promoted on news programs.
Broadcasting anchors from now on are forbidden to refer to the popular social networking site and the microblogging phenomenon, unless it is pivotal and relevant to a news item.
Christine Kelly, spokesman for France’s Conseil Supérieur de l’Audiovisuel (CSA), thinks that the government is correct to uphold this law.
‘Why give preference to Facebook, which is worth billions of dollars, when there are many other social networks that are struggling for recognition?’ she asked.
‘This would be a distortion of competition. If we allow Facebook and Twitter to be cited on air, it’s opening a Pandora’s Box — other social networks will complain to us saying, “why not us?”’http://www.dailymail.co.uk/news/article-1394558/French-ban-words-Twitter-Facebook-used-TV-radio.html
What Christine Kelly (and the French) don’t understand is that people follow people on social network out of convenience. They join social networks because of network effects. 2nd tier social networks won’t gain more prominence just because Twitter and Facebook is banned from being said on TV.
The end result is that the French end up surrendering influence to other media personalities worldwide who are allowed to promote themselves and increase their influence base.