May 22, 2011
Apple and Religion: Neuroscientists Find Both Trigger Same Reaction In Brain

You know you have a good brand when:

The cult of Apple is real, according to neuroscientists.

They compared MRIs of Apple fans’ brains to those of people who call themselves “very religious” and found that Apple and religion light up the same part of the brain. This means that Apple triggers the same feelings and reactions in people as religion.

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